In your book, you wrote about collectors having a Customer
Service orientation. Can you elaborate on this point?
Answer: Business is highly competitive. Companies place premium on customer
service, so customer service is a way for organizations to differentiate
themselves from competitors. Businesses believe that by exceeding customers'
expectations they will increase their market share. Every employee, including
the collection team, is expected to be customer oriented. The goal of
the collector is to collect the past due balance and maintain customer
goodwill. For example, threatening to hold orders is a double-edged sword.
It might result in payment, or it might drive the debtor into the arms
of a waiting competitor.
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